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London is the furthermost expensive leave to act in Europe, reported to a new survey, and that information has emerged at the same example as commercial enterprise reverend Margaret Hodge has warned that hotels in the income must outline up in order to be primed for the 2012 Olympics.

The mean outlay of staying in a London hotel has leapt by a staggering 12% since April, and now averages £119 per night cross-town the capital. Although not as dear as New York or the world's record pricy lodge for a one-night stay, Moscow, the revenue enhancement are unco high considering that simple fraction of all London hotels are unrated. The figures provide evidence that even comparatively scanty two-star bungalow in London averages £88 per night and guests have to as usual tree stump up £109 to linger in three-star rated hotels.

Tourism rector Hodge is troubled that the union of highly priced cottage and the queen-sized proportionality of non-rated hotels will disfavour the laurels of the city, and is ardent for the edifice industry to get itself in instruct. She said: "If the traveler industry is to glean the likely £2.1 cardinal from the 2012 Olympic Games, past 85% of London's hotels must be recognized formerly after."

Hodge is upset that many a associates attending the 2012 Olympics will be coming to London for the most basic instance and thus desires their experience of the town to be a cheery one. She added:

"Hosting the 2012 Olympics is a colossal chance for London and the UK business enterprise industry. In 5 geezerhood London will welcomed large indefinite quantity of first-time people and we will privation them to travel hindermost time and again - with bated breath bringing their home and friends. It's all about creating a persistent and positive heritage for the means."

But, the command doesn't wish the capital's hotels to do it all by themselves. A lately undraped multi-agency plan of action entitled: "Winning - A Tourism Strategy for 2012 and Beyond" has been tired up by the Department for Culture, Media and Sport power-assisted by Visit Britain, Visit London, and an salmagundi of Regional Development Agencies, aiming to pass up direction and restricted economic aid to the building commercial enterprise throughout London and the UK.

Now that the challenge has been thrown downfield for to net important improvements, it is exalted that they react positively if they are to fulfill the government's aim of fashioning the 2012 Olympic Games the inauguration of a ineradicable heritage.